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Scientific Marketing
Article
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Where and how to get information for your newsletter and ezines
With the rapid expansion and diversion of commerce, manufacturers,
career seekers
and even hobbyist move into more and more specialized areas of endeavor,
there is an increase need for more information. Newsletters and ezines are
the high profit way
to cash in on that market for specialized information.
This means any profitable
newsletter or ezines must have valuable information and renewable
sources of information.
A valuable and endless source of getting materials to feature in your
newsletter or ezines is from the article resource sites. They maintain large
archives of many topics. I don't think there
is an article you can't get there.
Writers always submit their articles there so it can be
printed electronically or in print media.
Interviews are important source to get vital information too.
If you can't contact people in high
positions, such as presidents or directors, their assistants can be just
more than valuable in
acquiring information.
Your associates and colleagues are the prime source of undercurrents in the
field you write about. Renew
and make new contacts- they will be valuable for getting information.
If there are any correspondents you
can use in other country for facts, make use of them perhaps you can work out
a financial arrangement with an
insider for important information you want to include.
Don't overlook the workers, or the participants. An employee might describe
the wonders of a new machine; an
athlete may praise some new technology. A good phone voice can reach out to
them, you don't need to travel to
these people.
Do you know that some secretaries often know more details than their bosses do!
Some of them usually don't have
anything to hide. Their knowledge can make the pages of your newsletter or
ezines rich.
Follow up on the articles presented in the trade publications.
You might be able to use some in depth aspects of the
same topics they publish. You can talk to the people they interview.
Perhaps you can argue some controversial topic
and get someone to present a different opinion.
Though newsletter is a personal forum, does not mean your opinion of
anything needs to be narrow minded or egoistic. Avoid
this so you don't lose subscribers.
Conventions, seminars and trade shows are gold mine for information.
Everyone who displays or attends these meetings is
interested in the subject. You could virtually interview everyone and
get an overview of the industry. They will be
willing to talk to you.
If you are working with a sports topic, meets and events are the place
you need to be. Interview the organizers of these events.
Talk to the broadcasters they have a lot of background knowledge.
You must be able to tenure events regularly in the newsletter.
Check out to see where the people who subscribe to your newsletter
Stay what events happen in their towns? If you are writing about
industry, where are the main manufacturing plants? Have their local
print media written about public opinions about those plants,
such as pollution, high employment and industrial safety?
Ninety percent of the means of extracting information you need is
based on interview. But be honest with you that "ain't easy" easy.
Its only going to be easy for you unless you have the qualities it
takes because these people you talk to could be snobs or the hard
to get type.
These are your commandments.
1. Thou shall be tolerant,
2. Thou shall be patient,
3. Thou shall be punctual with your appointments and
4. Thou shall be polite and take one question at a time.
These approaches worked for thousands of newsletter publishers so it can
work for you! Don't be left out!
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You have the right to publish this article for free.
Please remember to include my resource box.
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Getting subcribers for your newsletter is as simple as this...
Having a newsletter is one this but how many subscribers do you have ?
Or are you ok with the number of subcribers you have? If you are
not satisfied with the answer, then this article is for you. This article
will show you how a simple approach did it did it for me, so now is your turn.
A good way of achieving this is through writing an article for submission in
newsletters and ezines.
lets say your article got been published in an ezine with 100,000
subscribers and
you make 1% success (1% readers click your tagline) and subscribe from
your newsletter). It means you have 1000 subscribers. What if you make a
10% success that means 10,000 subscribers. For just only an article that
didn't cost you a dime!
Another way to build up a potential subscriber mailing list is with a
drawing at a convection or trade show. You can have cards printed up for people to
fill their names and address. All attendess would be interested in the
subject matter of your newsletter.
You can place ads in trade magazines that cater to the topic you are pursing.
Include the full details of your newsletter, or use a leader to get
inquiries and sent out details later.
Build a direct mail piece that describes the benefits and features of your
newsletter and pushes for subscription. You can offer a special free booklet
to new subscribers or a discount. You may include a sample newsletter in
the direct mail piece to show how worthwhile the publication is.
Pricing is always a tricky aspect of selling information. How much you price
your newsletter and still keep your subscribers matters.
You need to research the market to find out who will buy subscription
and how much they are willing to pay.
But there are sound methods
of testing
the market so you can be sure to come out ahead and establish
yourself in the field.
Frequency of your publication is also important. Although you may be
able to prepare and publish a weekly newsletter, your subscribers
may not be able to keep
up with reading it and prefer a monthly subscription.
In addition to how often you may publish your newsletter, there are
a lot of factors to consider. The main factor is how fast you can
produce a newsletter?
Secondly how long will it take you to research and write material for
your newsletter?
Don't forget that a good mailist should be used over and over. If you know
you have a list of prime targets for you newsletter, don't stop with one
mailing.
Follow through with subsequent offer at certain intervals to catch those
who couldn't decide the first time.
Follow the guidelines and you will find your newsletter will be readily
accepted and flowrish. Pal you can reap these PROFITS. You can MAKE IT WORK!
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You have the right to publish this article freely.
Please remember to include my resource box.
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Press release, an alternative for paid advertisement.
step 1
What's a press release? This is generally a one page story about your
business, your product/service or an event happening related to your
business that is about to,
or recently occurred. These publicity stories are generally "shot gunned"
to newpapers, radio, relelvision and the trade publications.
Then imagine having your products/service written on newspapers, trade
publications, aired on radio and viewed on television absolutely
for FREE!!! Pal, that's going to
sky rocket your profit target. That's what press release can do
for you. It's not going to cost you anything to do this, not a dime.
Don't get excited yet because survey shows that 95% of all press release
are rejected, they don't make it. The problem is getting the people to
whom you've sent these press
release to use them, publish or broadcast them. But this article will
show you the art of making a good press release that will be accepted by
news directors and editors, and
give your product/service the publicity it needs.
The two basic things to pay much attention in making your press release
is the writing and presentation. So lets start from writing.
What would you write about? You can write about just anything but please
it" MUST be something that will sell the first person receiving your
material - the editor or news director.
Then the media man will quickly see and understand how your product
or service benefits, his readers - thereby making him a hero to them.
Go right to the point and say your product is lower in price, more
convenient to use or in what way your product or service is useful to
the people in general. It's a good idea to include
a complimentary sample of your product.
Don't make the mistake of telling the story of your ups and downs
towards your success about your product/service. They don't have
time for that, they only want things that alerts them of
something new and probable real interest to their readers.
Try to associate your release with current events in the news.
Is there a job layoffs, increased unemployment, inflation or growing
need for earning extra income? Then its an opportunity to cash
in if you have a product/service that's a solution.
Now you have gotten a story to write, to make it to be attention grabbing
depends on how you write your headline. Lets say your product/service
offers a solution to the above mentioned problem.
Here's an example of a headline that could be
used - MONEY MAKING GUIDE: SECURE YOUR FINANCIAL FUTURE, NEW SOLUTION
FOR THE UNEMPLOYED.
You can write the headline before the story, and then a story to fit
the headline or the story before the headline, and then a headline to
fit the story either way basically the same as writing a
space ad or a sales letter ; you attract attention with the headline
and fill in the details with your story.
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You have the right to publish this article freely.
Please remember to include my resource box.
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Press Release, an alternative for paid advertisement
step 2
As emphasised earlier in step 1 about the two basic things to
pay attention in when making your press release - writing and presentation.
Step 1 provided the guideline for writing your press release.
Now you have gotten what to write, how do you prepare and present it
to be aired on radio, viewed on television and published on newspapers?
The typing need to be double-spaced, and short about a half page total
length. About an inch from the top of the paper ;with an inch and
a half margin on side of the paper from the left hand margin, type
in all capital letters: PRESS RELEASE. Then underline these words.
Immediately following the colon, but not in all capital letters, put
in the date. Always set the date forward by at least one day after you
intend to mail the release.
On the same line, but on right hand side of the page, and in all
capitals write the words, FOR FURTHER INFORMATION: underline this,
and immediately below, but not in all capital letters,
type - your name- your company.
Skip a couple of spaces then in all capital letters - centered
between the margin type the story headline, and underline it.
skip a couple of spaces, and from the left margin, all in capital
letters, type the words,
FOR IMMEDIATE RELEASE: from there on, it's the news or publicity story itself.
The press release is now ok to be used but we still need one more
thing, the cover letter. In every case, send a short cover letter
addressed to the person you want your material to be considered .
It will do you no good whatsoever, to send your material to the
advertising, circulation or business managers - describing
how you're a long time advertiser, subscriber or listener.
The most important is that you contact
with the person who has the final say as to what is to be published or not.
The cover letter should be a short note. Go to paper supplier tell
them you want a hundred or so sheets of good bond - 81/2 by 11" preferably
in blue or ivory and that you want this paper cut into quarters,
giving a grand
total of 400 sheets of not paper.
On these note sheets begin with the date across the top - skip a couple
space then quickly tell the recipent of the note, the attached material
is new and should be of real interest to his readers, viewers or listeners.
MONEY MAKING GUIDE- our regular publication for serious wealth builders
and solution for unemployment to send the following note to the editors
and news directors in your areas:
"Here's something that's new, and for a change, truly helpful,
to people trying to cope with sworing cost of living, high inflation
and those engaged in building extra income business of their own.
Should be of real - interest- to
your readers. Please take a look- any questions, or if you need more
info, give me a call at: phone #"
Then of course, you skip about four spaces, type your name, your business
and staple lightly in the upper right hand corner of your news release.
This note should be
typed and double- spaced. Always have each letter individually typed,
don't photo-copy.
Finally your press release is ready to be sent out to the media.
You still need one more work to do. This time is on yourself.
Please don't make this common mistake people make at times, calling
or writing an editor demanding to know why he didn't use your
press release. Or why he had it rewritten or cut it short - just try again.
Choose the media that's most likely to carry your press release.
I hope this report has motivated you with an enterprenue spirit
and that you act on it!
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