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Scientific Marketing
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The art of writing profitable classified ads
Everybody wants to make money. In fact most
people would like to hit upon something that makes
them instantly rich! And seemingly, one of the easiest
to the fulfillment of these dreams of wealth is mail
order or within the profession of the business, direct
mail selling….Hardly anyone gives much real though to
the basic guide for selling by mail-the writing of
profitable classified ads.
So what makes a classified ad good or bad?
First of all, it must appeal to the reader, and as
much, it must say exactly what you want it to say
secondly, it has what it says in the least possible
number of words in order to keep you operating within
your budget. And thirdly, it has to produce the
desired results.
Grabbing the reader's attention is your first
objective. There has to be something about your ad that
gets a reader's attention out of many other ads. So,
the first two or three words of your ad are of the most
importance and it deserves your careful consideration.
Most surveys show that words or phrases that quickly
involve the reader tend to be the best attention-grabbers.
Some words as: FREE... WIN...MAKE BIG MONEY...
Now after grabbing the reader's attention you
still need to go further. You have to interest him with
some thing that even him can do. A word like easy &
simple "guaranteed" or some other such word or phrase
that can do the magic. So now, we've got an ad that reads
MAKE BIG MONEY! Easy & simple. Guaranteed! By now he is
hooked up.
The next stage of this game is to get the results.
Results need action from the reader. This is the part
where you need words like Limited offer- Act now!
Write today. Putting it all together, then your ad
might read something like this:
MAKE BIG MONEY! Easy & simple. Guaranteed! Limited offer.
send $1 to:
The final ingredient of your classified ad is
of course, your name, address the reader is to respond
where he is to send his money or write for further
information.
Generally speaking, readers, respond more often
to ads that include a name than those showing just initial
or an address only. However, because advertising costs
based upon the number of words, or space your ad takes,
the use of some names in classified ads could be quite
expensive. For example a company name like Money Maker's
Opportunity Forum can be shorten to MoneyMakers. The point
is to think relative to the placement costs of your ad.
Shorten excessively long names. The same applies to your
post office box number. Shorten it to plain Box 50, or
in the case of rural delivery, shorten it to just RRL.
Just adhere to the basics and profits will increase
according. There is no point in being tricking or clever.
One of the best ways of learning to write good ads is to
study the classified and try to figure out exactly what
they're attempting and then practice rewriting according
to the rules I have given you. When you sit down to write
a classified ad, always write it all out-write down
everything and then go back over it, crossing out words
and refining your phraseology.
In summary of all what I have written, good
written classified ads should
1) "Grab" the readers attention ...
2) "Interest the readers" with something, that
appeals to him/her...
3) "Further stimulate" him/her with something
(catch phrase) that makes him/her "desire"
the product or service ...
4) Demand that he/she act immediately ...
Now you know the basics, the rest is up to you.
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