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Scientific Marketing
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How to Advertise absolutely free
Advertisement is the lifeblood of any successful
business. The more you advertise, the more people know
about your product/service, the more sales you make.
This means the more you advertise, the more money you
spend. This will place a limit on your product/service
awareness and encourages high spending.
But advertising absolutely free greatly increases you
product/service awareness without spending a dime!!!
This article will show you how to advertise absolutely
for free!!!
One way of doing this is to write an article
relative to your particular business. Become your own
publicity and sales promotion writer. Get the word
you've established yourself as an expert in your field,
and "tag-line" everything you write. List your address
for a catalog, dealership opportunities or more.
Another good way is by becoming a guest on as
many of the radio and television talk show or interview
type programs as possible. Actually this creates more
awareness than most people realize. What you do is write
a letter to organizer of these programs, then follow-up
with an in-person visit and a telephone call. Your contact
should emphasis that your product/service would be of
interest to audience or viewers of the program-perhaps
save them time and money.
Other ways of getting free exposure include posting
of advertising circulars on all free bulletin boards in
your area, especially operated laundries, grocery stores
and barber shops. You can enlist the service of a middle
school students in your area help post your circular
door-to-door.
Many new mail order publications offer unusually
low rates to advertisers - a "free of charge" insertion
of your ad when you pay for run over issues…special seasonal
ad space at greatly reduced price… And, some publication
will give you per inquiring space where all the orders come
in publication; they take a commission from each other and
then forward them on to fulfillment. These could be helpful.
Checkout for many publications in your suburban and
neighborhood newspapers for "standby" space. It means
they keep your ad until they have an unsold space, and
then at very reduced price (1/3 of regular price) place
your ad.
Use the opportunities involved when you agree to
print on someone else's non-conflicting advertising on
the back of the circulars you send out. Simply get the
best price from your printer on printing one sided circulars
ad for the time it would take you to fold and stuff these
circulars. Then a little half what your postage costs
are going to be, and then offer to print & mail other
circulars with your outgoing mail for that kind of price.
Many mail order operators include a quantity of
your circulars with their outgoing mail, if you'll do
the circulars of theirs. This works well.
Finally, there's nothing in the world that beats
the low-cost and huge exposure you get when you advertise
a free offer. Simply run an ad offering an area of interest
to most people -a simple one page report with a "tag -line"
inviting them to send money for more information with a
full page advertisement for your product/service on the
backside-ask for a self-address, stamped envelope (SASE).
The trick here of course, is to convert all percentage
of these into sales. This is done through the "tag-line"
inviting them to send for more information, the full page ad
on the back of the report, and the other offers you include
with complete package you send back to them.
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